Iets meer dan een derde (37%) van de Britse shoppers geeft aan een nieuw product te willen proberen door instore prijspromoties, zoals “2-voor-de-prijs-van-1″. Een iets kleinere groep van de shoppers wordt verleid door TV-reclames. Dit blijkt uit een onderzoek van het onderzoeksbureau IDG. IDG: “Hoewel prijspromoties dus iets succesvoller zijn bij productintroducties, adviseren wij een combinatie van traditionele en instore reclame, gecombineerd met prijspromoties.”
“Twee-voor-de-prijs-van-één” matig succesvol bij productintroductie
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